The influx of new ways in which to communicate opens the doors to creative integration between businesses and the public. The use of social media, blogging and online documentation enables a greater connection between the ones looking in and those showing off.
With the likes of Twitter it can be seen that a company or business can instantly update followers on any new information available. Twitter operates with the premise that each user can only post up to 140 characters in each message. This limits the information and so keeps it simple and easy to use. Also, with new ways in which to use Twitter and view Twitter it is mobile and can be accessed from people's phones on the go and can learn of more updates when not near a computer.
Talking about collaboration there is the use of Google Docs. This is an online multi-user tool that has multiple capabilities. For working in a group there can be a shared document that each person can edit. When the next person to log in views the document they can see what has previously been edited. This allows for people to work together on projects or assignments and to share their work or help improve another's efforts.
With the use of iPhones and other next generation mobile phones it has become easier and easier to utilise internet tools with one’s own phone. Programs have been created so people can use their Twitter, Facebook and even blog whilst on the go.
The use of blogs is a key tool for communications in the arts as it can be edited easily and stated above used via mobile phone to check updates and even post new news.
Finally, for the collaboration Google Wave is a mover in the use of collaborate tools. It, like Google Docs, allows users to edit each other’s work and combine efforts together. However, Google Wave integrates the attraction of 'next gen' mobile's apps in the form of 'bots' that can be attached to a post like adding a friend into a mailing list. These bots can be the likes of a Twitter Bot or a Facebook Bot.
All these tools allow for greater development of collaboration and communications amongst those in the Arts Business.
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